3.What I have learnt about the codes and conventions of print adverts and how I intend to demonstrate this knowledge and understanding in my production in order to communicate meaning successfully.

Firstly, as specified in my brief, I am advertising a product consisting of active, youthful and unisex brand values. Therefore, I have selected four print advertisements which mirror this vigorous brand identity and I have annotated the codes and conventions of each print advert. Afterwards, I collectively processed this information and constructed a codes and conventions table of what I have learned about these print adverts comprehensively. 

1 1. Lynx 'Even angels will fall' Advertisement

2.  Calvin Klein One, ‘You’re the one’ Advertisement

3. Dove 'Beauty Finish' Advertisement  

4. Nivea 'Feel Closer' Advertisement 

The codes and conventions that I have concluded from these annotations:

·      -The packshot is conventionally placed in the bottom right-hand/ left-hand corner

·      - The print adverts contain a variety of colours which make the advert look more eye-catching and attractive to the audience

·      -The tagline/slogan is usually placed beside the packshot

·      -The colour font of the text usually juxtaposes with the background to make the print advert bolder

·      -The costumes of the models also juxtapose with the background to make the models stand out in the print advert

·      -There is very little information provided about the product, in order to keep the print advert looking simple and memorable

·      -There are strong colour motifs which reflect the colours of the product

·      -The brand logos are small and are usually placed in the top left-hand corner of the print advert

·      -Print adverts usually contains one focal image

·      -There are persuasive facts/statements in bold that attempt to convince the target audience to purchase the product on the print adverts

IIn my print adverts, I am going to conform to these codes and conventions.

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