13. Closing Blog

This blog is now closed. Thank you for viewing my blog, I really enjoyed this media project and hopefully this is reflected in my work! Everything in this project is under the label 'AS Research and Planning'. 
This blog is now closed. 
Thank you,
Candidate 4181

12. My Final Production

Here are my four final print adverts:


1. Advert 1 - Youth Liberation

2.  Advert 2 - Pirates of the Caribbean

3. Advert 3 - Disco 

 4. Advert 4 - Mexican Wave

11. Production Review: My Production and my intended improvements

In order for my print adverts to be as successful as possible, I ensured that I asked the media staff as well as my peers to review my work. There were certain things about my adverts that I wasn't completely happy with, so I focused my questions around these points. 

First review (Mrs Blackborow)
From my review with Mrs Blackborow I worked out that it would be a good idea to enlarge my focal images in order to fill up the page as the setting dominated the page. She showed me some perfume adverts which helped me realise that print adverts look better when you use a small number of different fonts and sizes, as this will make the advert look more attractive and eye-catching. In addition, I decided to swap the film quote and the copy in my disco advert and Mexican wave advert in order to fill up some empty spaces.

Second review (Sam, media technician)
In this review, Sam and I taliked about the grading of all four of my adverts. From this I realised the Pirates of the Caribbean advert was probably a bit too bright, so I toned down the brightening levels along with the contrast. In addition, we discussed the background for my youth liberation advert, and as a result I decided to use a black to white gradient as the background in order to make the advert look more appealing. On the disco advert, I also decided to use a yellow tint for the brightening levels to make the models actually look like they were there, as until now I couldn't really work out how to do this. We also discussed my use of quotes and it was then that I realised that not all of my film references in my quotes were capitalised. 

Third review (Mrs Dymioti)
In this review, Mrs Dymioti and I discussed the layout of my advert designs, and this encouraged me to think about being more consistent. After that I made sure all my quotes were at the bottom of the advert and the copy was at the top of each advert. When I did this I realised the brand name didn't stand out enough and once I changed this I thought all four adverts look more attractive. I also centralised the slogan in my Pirates of the Caribbean advert and my youth liberation advert, and made sure the copy was equidistant from the end of the page in all of my print adverts. 

Fourth review - Target audience Review (Abbie and Oliver) 
In this review, my peers said they didn't like the white line me around the violin in the youth liberation advert as this was visible. They also thought one of my models was smaller in proportion to the other models and that the background didn't fully suit the models in the Mexican Wave advert. This was really helpful and I made some improvements as a result.

10.My planning evidence

In order to establish a successful production process, I have ensured that my planning process is very detailed by presenting my ideas visually and organising my production procedure clearly. 

Firstly, I created four flat plans of each print advert, this was my first step in planning as it allowed me to visually locate where each feature would be placed and whether I was going to subvert any traditional conventions of print adverts. 

1. Nightclub/Disco print advert                                      2. Youth liberation print advert

3. Pirates of the Caribbean print advert                              4. Mexican wave print advert

I have already created four mock- ups which have been shown in my post 1. This helped me to see what the print adverts would potentially look like and also allowed me to notice any clash of colours and make small changes, such as the colour of the font. 

In order for me and my models to be prepared both before and during the production process, I created a simple table consisting of the cast list, costumes list, hair and makeup list and any essential details for the day of their shoot. Each model received an individual copy tailored with only their involvement in the shoot(s), thus making it easier for them to comprehend the details given. The table is clearly designed and will make the production process much easier for me. 

In addition to this, I also composed a costume, hair and make up visual spider diagram to illustrate my initial ideas of the costumes. Furthermore, all the makeup references were sent to each of the models individually.

Here is my design of my deodorant bottle and the reasons for my decisions.

















I also created a shot list which included the shot number, the specified print advert, the cast involved, the shot type and the location. This will help make the production process easier as I will know exactly what type of shot I wish to produce at each shoot with the various models involved.

I composed a risk assessment and location report in order to prevent any harm both in and out of the studio, this will make me more aware of the risks and make sure that my models are safe whilst shooting. 


For my first advert (Youth Liberation), the background will be a black to white gradient. For my second advert (Pirates of the Caribbean), the background was in central London, near Southbank. There were many tourists around, however, I waited until my location was quiet to capture the best images. Furthermore, I had previously checked the weather forecast and I went on a day where there were blue skies. For my third advert (disco), the location was at a nightclub called ‘Prism’ in Nottingham. I asked the permission of those in the background before obtaining the photo and ensured that no one was walking in the frame of my photo. My last advert (Mexican wave) was obtained on school grounds. I ensured that no students were in my shot as I captured the shot in my free periods on a sunny day. Furthermore, in the Media studio at school, I ensured that the models were safe by making sure they did not go over the white line on the backdrop to prevent any harm. In addition, all models were to walk very carefully in the studio to prevent any kit from being damaged. 

My location photos:

9. The practicalities of filming/ recording/ photographing: when and where production will take place and who with.

I have made a table which explains when, where and with whom photographing will take place with vague references to make up and costumes. 

8.The planning I intend to complete in order to ensure a successful outcome for my production

In order to produce four successful print adverts, I will ensure that I follow these planning procedures in order to obtain the best results: 

• Flat plan - (completed - 20/01/18) I created a full-sized page plan for each of my adverts which shows the layout of each one. 
• Mockup - (completed- 31/01/18) this is essentially a prototype of my print adverts which have been featured in my first post. 
• Costume, hair, and make-up visual references -  I intend to collate my costume, hair, and makeup visual references on a spider diagram in order to compare and contrast them for each advert. (completed 20/02/18)
• Brand name design - logo, pack-shot - I have made a rough draft of this as featured on my mockups, however, I will develop the design in further detail and make the pack shot look more attractive and professional. 
• Location photos - During the half term, I intend on taking shots of the locations featuring in my print adverts in order to decipher whether they are of excellent standard and quality. (25/02/18)
• Risk assessment -  I intend to create a risk assessment in order to be aware of any threats/dangers which may occur. (completed 25/02/18)
• Location report - I intend to produce a location report and explain my production possibilities with the space involved. (completed 25/02/18)
• Cast and costumes list - I intend to create a cast and costumes list and this will also be given to my cast so that they know what to wear and when. (completed 20/02/18)
• Shot list -  I intend to create a shot list in order to identify the type of shots which I shall do. (completed 18/02/18)
• Shoot schedule - This will be combined with my cast and costumes list so that both myself and the models are organised for production. (completed 20/02/18)

7. My Statement of Intent

Here is my statement of intent which I completed on the 6th February.