Firstly, I created four flat plans of each print advert, this was my first step in planning as it allowed me to visually locate where each feature would be placed and whether I was going to subvert any traditional conventions of print adverts.
1. Nightclub/Disco print advert 2. Youth liberation print advert3. Pirates of the Caribbean print advert 4. Mexican wave print advert
I have already created four mock- ups which have been shown in my post 1. This helped me to see what the print adverts would potentially look like and also allowed me to notice any clash of colours and make small changes, such as the colour of the font.
In order for me and my models to be prepared both before and during the production process, I created a simple table consisting of the cast list, costumes list, hair and makeup list and any essential details for the day of their shoot. Each model received an individual copy tailored with only their involvement in the shoot(s), thus making it easier for them to comprehend the details given. The table is clearly designed and will make the production process much easier for me.
In addition to this, I also composed a costume, hair and make up visual spider diagram to illustrate my initial ideas of the costumes. Furthermore, all the makeup references were sent to each of the models individually.
Here is my design of my deodorant bottle and the reasons for my decisions.
I also created a shot list which included the shot number, the specified print advert, the cast involved, the shot type and the location. This will help make the production process easier as I will know exactly what type of shot I wish to produce at each shoot with the various models involved.
I composed a risk assessment and location report in order to prevent any harm both in and out of the studio, this will make me more aware of the risks and make sure that my models are safe whilst shooting.
For my first advert (Youth Liberation), the background will be a black to white gradient. For my second advert (Pirates of the Caribbean), the background was in central London, near Southbank. There were many tourists around, however, I waited until my location was quiet to capture the best images. Furthermore, I had previously checked the weather forecast and I went on a day where there were blue skies. For my third advert (disco), the location was at a nightclub called ‘Prism’ in Nottingham. I asked the permission of those in the background before obtaining the photo and ensured that no one was walking in the frame of my photo. My last advert (Mexican wave) was obtained on school grounds. I ensured that no students were in my shot as I captured the shot in my free periods on a sunny day. Furthermore, in the Media studio at school, I ensured that the models were safe by making sure they did not go over the white line on the backdrop to prevent any harm. In addition, all models were to walk very carefully in the studio to prevent any kit from being damaged.
My location photos:
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