5. What I have learnt about the representation of events, issues, individuals and social groups in print adverts and how I intend to demonstrate this knowledge and understanding in my production in order to communicate meaning successfully.

Firstly, as my client target audience is aged between 16-25, I will specifically focus on how youths, ethnicity and gender are portrayed in print adverts, whilst taking into consideration that the main target audience of Total Film magazine is aged between 18-35. I analysed two different print adverts to further my understanding of how youths are represented and talked about how this social identity will be portrayed in my print advert. 

1. Asics 'Its a big world' advert 

2. Levi's engineered jeans advert 

How this analysis has helped me?
When I am creating my print adverts, I will ensure that I include models which are aged between 16 and 17, however look older, thus mirroring my demographics of the target audience of the product. Furthermore, I will include diverse models from a range of ethnic backgrounds, as this was not very prominent in the two print adverts above. In addition, I will be using a mixture of conformities and subversions to gender roles in my print adverts, for example, in my mermaid advert, this will exemplify a suggestive woman and a pirate supporting her.